There is a booming trend around raising fitness awareness and getting fit. Being fit is not just in the physical sense, it also means being healthy and happy. Millions of people, regardless of age and gender, go to their gyms or other fitness facilities daily for intensive training. They also go to meet other people, to get the motivational power and energy needed for their daily lives. In the general population, knowledge about how to be healthy and fit has spread widely. Now, people are open and excited for more.
Fitness is a big and constantly expanding market. Health, in terms of being fit and having a lot of energy, has now become an essential, must-have for many.